Practice areas, office location, tap-to-call contact and the writing that shows how you think.
Legal marketing sits under rules that most other professions never think about. Depending on where you practise, bar or law society guidance limits comparative claims, testimonials, fee advertising and anything that reads as a promise of outcome — so a lawyer's link page has to be built as information rather than promotion. A link in bio for lawyers does that job well precisely because it is plain: practice areas, office location, a way to call, and the articles you have published. LinkBio.click gives you that page without a web project. The theme can stay restrained, the copy stays informative, and the page collects nothing from a visitor, which keeps the first contact inside channels you already control.
The goal is not to gather work but to let the right person reach the right information quickly. Choose links accordingly.
Employment, family, criminal, commercial, IP, immigration. Naming them is what lets the right enquiry find you and the wrong one go elsewhere.
A maps link with the floor and suite. Much faster than describing the building over the phone.
Links that open the dialler or a mail window directly. Making someone copy a number is a step you can simply remove.
The bar or roll you are admitted to, and your registration number, so your standing can be verified independently.
Explanatory pieces, firm updates or published work. In law, writing is the most credible thing you can show.
For corporate clients this is usually the first place anyone looks, so link it and let the check continue naturally.
Whichever channel you actually prefer, as one button, with your usual response time written underneath.
Professional conduct rules in most jurisdictions treat outcome promises, superiority claims and fee promotions as off limits, and several restrict testimonials as well. That makes a lawyer's link page different from a business page by design. Instead of urgency language, what works is a plain list of practice areas and a clear route to the office.
In practice this makes the page easier to build, not harder: a handful of links, a flat theme, short descriptions. The page is not there to persuade anyone; it is there so that a person who already decided to look you up finds the right information in seconds. What you write remains your responsibility under your own regulator's rules — these are practical notes on structure, not legal advice.
Anyone looking for legal help searches for their own problem first. If "do they handle tenancy disputes?" or "do they do unfair dismissal?" cannot be answered from the page, the visitor either calls to ask or moves to the next name. Listing practice areas as separate lines saves time on both sides of that conversation.
Each link can carry a short description, so "Employment" can say in one sentence which kinds of matters you take. Ordering is free, and every link counts its own clicks — which quietly tells you what people are actually arriving with, and therefore which explanatory article is worth writing next.
Law firms tend towards a measured visual language: navy, charcoal, deep red, and a typeface chosen for reading rather than personality. You can set a flat background colour, keep button borders thin and switch shadows off entirely. Raising the text size slightly is a small change that makes the page markedly easier for older clients to read.
Connecting your own domain matters more here than in most trades. An address carrying the firm's name reads properly on a card, in an email signature and on correspondence. The verification badge covers the other risk: name-based impersonation accounts, which appear in this profession as reliably as in any other.
There is no contact form on the page, no file upload and no field that asks a visitor for information. Given client confidentiality and data protection obligations, that is a useful property rather than a missing feature: the page displays links, and any actual communication begins in a channel you have already vetted.
The QR code can go on a business card, at the office entrance, or on printed material. Someone handed a card after a hearing can scan it and see your practice areas and contact details together, which loses fewer contacts than a number that has to be typed into a phone by hand.
Five steps to a restrained page. After that you only ever add new articles.
That depends on what you write rather than on the tool. A link page is technically just a way of presenting information, so the responsibility for avoiding outcome promises, comparative claims and fee promotion stays with you. Where a point is unclear, your own bar or law society guidance is the authority to check against.
Fee advertising is restricted or discouraged in many jurisdictions, so it is generally safer to leave rates off the page entirely. Building the page around practice areas, contact details and explanatory writing keeps you on firmer ground, and fees remain a subject for the initial consultation where context can be given properly.
Yes. Enter the link address in tel: form and pressing the button opens the dialler directly on a phone; the same works for email addresses. Removing the copy-and-paste step measurably increases how many mobile visitors actually complete the call rather than abandoning it halfway.
Both together works well. The firm page carries the address, the full list of practice areas and general contact details, while each lawyer can run a page showing their own specialisms and writing. The firm page links out to them, so the practice and the individuals both stay findable in search.
Yes. With a domain carrying the firm name connected, visitors see your own address rather than a shared one, which reads better on a card and in correspondence. If you do not have a domain yet you can keep using the existing address and move across later without rebuilding the page.
Practice areas, contact details and your writing at one address. Free to sign up.
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