Link in bio for e-commerce stores

Your own shop, your marketplace storefronts, order tracking and the current offer — on one measurable address.

E-commerce rarely runs on a single channel. You have your own shop, and usually storefronts on marketplaces as well, plus a steady stream of order tracking, returns and customer service questions. Your Instagram bio, meanwhile, gives you one link. A link in bio for online stores gathers exactly that sprawl onto one address: whichever channel a visitor prefers to buy through, they reach it in one tap. With LinkBio.click you add unlimited links, put a product image on each one, and carry your brand colour and typeface into the theme. The part that matters most is measurement: add the Meta and TikTok pixels and put UTM tags on your links, and the channel a social visitor moves toward becomes visible in your ad dashboard. Which marketplace actually pulls traffic, which campaign gets tapped — you stop guessing.

Which links belong on an e-commerce page?

Almost everything customers ask clusters into a few pre-purchase and post-purchase topics. Lining those up cuts the repetition in your inbox directly.

  • Your own storefront

    The highest-margin channel; keep it on top. Putting marketplaces underneath means you set the order of preference.

  • Current campaign or sale page

    Pull one link to the top during a promotion. The click counter tells you immediately whether it actually drew interest.

  • Your marketplace storefronts

    Make each marketplace its own link and let customers buy through the channel they already trust.

  • Order tracking

    "Where is my parcel?" is the single biggest line in most inboxes. With the tracking link on the page, most of it never reaches you.

  • Returns and exchange terms

    One of the most effective links for reducing pre-purchase hesitation. Clear terms raise conversion and reduce disputes later.

  • Best-selling categories

    Link categories rather than individual products. Seeing which category is tapped also shapes your seasonal planning.

  • Customer service on WhatsApp

    Add a link that opens the chat directly for size, colour and stock questions before an order.

  • Customer reviews

    Your marketplace review page or on-site ratings — the first social proof a new visitor looks for.

Connect social traffic to your ad dashboard with pixels and UTM

In e-commerce the biggest contribution of a link in bio page is not tidiness but measurement. Add the Meta and TikTok pixels and visitors arriving from Instagram or TikTok match in your ad dashboard, which means you can feed retargeting audiences from that traffic.

UTM tags on links complete the picture. "Where did the person from that story go", "did the campaign post send traffic to our own shop or to a marketplace" — those answers become visible in your analytics. That is the data you use to decide where to shift budget.

The per-link click counter keeps working even in periods when you are not advertising, so you measure for free which product group your organic posts create interest in.

Make the marketplace-versus-own-shop choice deliberate

Marketplaces bring trust and reach but take commission; your own shop protects margin but has to earn trust. Most sellers leave that balance to chance: customers buy wherever they happen to land first.

Setting the link order turns it into a decision. Put your own storefront on top, marketplaces beneath, and write a shop-only advantage into the description line. Customers still buy where they like, but your preferred channel is seen first.

After a while the click counters show whether that preference is working. If a marketplace link is tapped markedly more than your own shop, the issue is not ordering but trust or price perception — and that is something you can act on.

Make the page look like your shop window

Visual consistency in e-commerce is really about trust. If your page does not feel like your shop and your Instagram grid, visitors hesitate. So the background can be a solid colour, a gradient, a photograph or a short video — a quiet clip of your products brings the page to life on its own.

Adding a small product image to each link turns the list into a window display: customers find the "winter collection" row without reading it. Button shape, colour, border and shadow, typeface and size, spacing and page width are all yours to set.

  • Background: solid colour, gradient, product photo or short video
  • A product image per link — the list becomes a window display
  • Button shape, colour, border and shadow
  • Typeface, size and text colours
  • Ordering: change it by season and campaign

Put the QR code in the parcel and on the invoice

Download the QR code and print it on the thank-you card inside your parcels, on the invoice or on a product label. When a customer opens the box and scans it, review, reorder and social links all appear together.

This is the cheapest repeat-sale channel in e-commerce: you reach someone who has already bought from you, and is likely happy, at no advertising cost. The click counters show you how often it is actually being scanned.

Build your e-commerce page in ten minutes

No design skills needed; follow the order below and the first version is done in a coffee break.

  1. Sign up free and pick a username close to your brand.
  2. Add three links first: your own shop, the current campaign, order tracking.
  3. Line your marketplace storefronts up underneath as separate links.
  4. Put a product image on each link so the list reads like a window display.
  5. Add the Meta and TikTok pixels and put UTM tags on your links.
  6. Download the QR code and print it on parcels and invoices.

Frequently asked questions

Can I sell through the page?

LinkBio.click is not shop software; orders and payments stay in your own site or marketplace storefront. This page is the step in front of that: it takes customers there by the shortest route and measures how much interest each channel draws. You do not change your sales stack, you simply put an orderly, measurable window in front of it.

Does showing marketplaces and my own shop together hurt me?

Usually the opposite: giving people a choice tends to raise conversion, because some buyers only purchase through a marketplace they trust. What matters is setting the order deliberately. Put your own shop on top and write a shop-only advantage in the description line, and you have stated a preference without forcing anyone. The click counters will show you over time how that balance plays out.

Do the ad pixels require technical work?

No. You paste your Meta and TikTok pixel IDs into the panel — no code, no changes to your site. UTM tags are simple parameters added to the end of a link address. Set them up once and the channel your social traffic moves toward is visible in both your ad dashboard and your analytics.

How many links can I add?

There is no limit. Your own shop, every marketplace storefront, categories, campaigns, order tracking, return terms, reviews, a WhatsApp line — all of it. Even so, keeping five or six buttons on the first screen converts better; push seasonal ones down when a campaign ends and pull them back up when you need them.

How does payment work?

You can start on the free plan. On a paid plan, payment is taken in Turkish lira via iyzico, PayTR or bank transfer. No amount shifting month to month with exchange rates — the cost is known up front, which matters for a seller doing their maths in lira.

Open your store’s link page today

Your shop, your marketplaces and order tracking — start with three buttons and add the rest over time. Signing up is free.

Create my free page